Justin Craw.
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03 / Show content

Content for
the show.

Show development and event content that connect the creative idea to what happens on screen and in the room.

See selected projects↓

Otis — fashion-show collection · PROJECT IMAGERY COMING SOON

THE APPROACH

Think about the show.
Then build the pieces.

A show is more than a collection of assets. I work with the production team to develop the content direction, shape the individual moments and turn them into a practical package of deliverables.

01

Concept development

Explore how the brief, audience and event format can become a coherent content direction.

02

Show structure & moments

Develop ideas for openings, transitions, presenter pieces and other content-led moments.

03

Screen & visual content

Create editorial and motion assets for the agreed screen formats and visual identity.

04

Content packages

Plan the asset list, versions and handover around the production’s agreed delivery requirements.

WORKING TOGETHER

A clear way
to get there.

Scope, responsibilities and delivery are agreed around the project.

01

Map the experience

Start with the audience, show brief, running order and screen environment.

02

Develop the moments

Align on the creative direction and identify the content each moment needs.

03

Build for production

Create and refine the assets, then organize the agreed outputs for handover.

SELECTED PROJECTS

Made for the screen.
Seen in the room.

Fashion-show films and visual sequences, considered within the wider production.

SELECTED WORK / 2021–2024 & 2026

Otis fashion shows

A body of work spanning fashion-show films and screen content. Selected years bring together the design process, the runway and the visual environment around the show.

Presented as one evolving project collection, with selected material from 2021, 2022, 2023, 2024 and 2026.

OTIS / CONTENT IN CONTEXT

The screen, in the room

Seeing content within the live environment gives it context: scale, composition, garments and the audience all share the same space.

SHOW INTRO / SCENES / CURTAIN CALL

CAST 2025

A sequence of artwork-based visual moments, from the show opening through the individual scenes and curtain call.

See the motion selection ↗

Project imagery is being prepared for this site. Get in touch to discuss relevant examples and my role in each production.

LET’S TALK / Show content

What’s taking
shape?

Useful starting points: event format, date, creative brief, running order and screen specifications.

Start a conversation ↗
MORE WAYS TO WORK TOGETHERUp next: Live camera →